Friday, March 8, 2013


 Are Lingerie Stores Targeting Teens?







Lingerie stores  such as victoria secret are targeting young teens through there

named brand called Pink.

Usually stores such as Victoria Secret  are known for strictly  selling merchandise to

people who are ages 18 and up, however lately more and  more younger girls from

middle school to high school are flaunting  apparel  from these stores.


But exactly how are these teens being targeted?

Teens aspire to most styles worn by celebrities, ranging from thongs to colorful bras  that

are worn to be visible under clothing.

Retailers for these shops are doing more so poorly than before because of the rise in  

prices of gas  and higher taxes, there for a there has been a push towards younger

lingerie consumers.  Victoria Secrets brand Pink is expected to become a $3billion

business up from 1.5 million -- in a few years. Bloomberg notes “While the brand is  sold

to all ages , it is popular with yo